🇸🇬

Product Designer

Hi, I'm Azri Masran

Helping startups and institutions turn ambitious ideas into meaningful user experiences–especially in finance, wealth, and AI, where clarity and trust are everything.

Let's talk

Download CV

TradeAlgo - Wealth Series

Designing a data-rich, AI-powered portfolio strategy dashboard for retail investors.

View case study

Sprint

Ongoing

Domain

Resp.Web

TradeAlgo - Wealth Series

Designing a data-rich, AI-powered portfolio strategy dashboard for retail investors.

View case study

Sprint

Ongoing

Domain

Resp.Web

TradeAlgo - Wealth Series

Designing a data-rich, AI-powered portfolio strategy dashboard for retail investors.

View case study

Sprint

Ongoing

Domain

Resp.Web

TradeAlgo Mobile App

Translating the TradeAlgo web experience into a mobile app design.

View case study

Sprint

On-going

Domain

M.App

Developing a Mobile Health Tracking App

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

View case study

Sprint

150%

Domain

Resp.Web

TradeAlgo Mobile App

Translating the TradeAlgo web experience into a mobile app design.

View case study

Sprint

On-going

Domain

M.App

UOB x Prudential Feature

Simple Insure is a new product stream offered by UOB in a strategic partnership with Prudential. Within Simple Insure, it’s very first product called PRUCancer 360. As it’s name suggests, it is a cancer insurance plan made affordable for people who are looking for coverage across 37 different cancer types.

View case study

Sprint

5 Weeks

Domain

M.App

Revamping an E-Commerce Website

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

View case study

Sprint

Ongoing

Domain

Resp.Web

UOB x Prudential Feature

View case study

Sprint

5 Weeks

Domain

M.App

NDA - Client XYZ (Sprint Work)

This is a 3 to 4-week sprint work where I worked on a feature of a particular NDA system for notification preference overview.

View Case Study

Sprint

4 Weeks

Domain

Resp.Web

Optimizing a Corporate Intranet

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Coming Soon

Sprint

Ongoing

Domain

Resp.Web

NDA - Client XYZ (Sprint Work)

This is a 3 to 4-week sprint work where I worked on a feature of a particular NDA system for notification preference overview.

View Case Study

Sprint

4 Weeks

Domain

Resp.Web

Interaction designer and expert in

UX/UI Design

with over

5 years

of industry exeperience.

Expertise extends to

Figma / Adobe Creative Suite

enabling him to create

both aesthetically

pleasing and easily implementable.

Currently working as

Product Designer

at Attix APAC.

Interaction designer and expert in

UX/UI Design

with over

5 years

of industry exeperience.

Expertise extends to

Figma / Adobe Creative Suite

enabling him to create

both aesthetically

pleasing and easily implementable.

Currently working as

Product Designer

at Attix APAC.

Interaction designer and expert in

UX/UI Design

with over

5 years

of industry exeperience.

Expertise extends to

Figma / Adobe Creative Suite

enabling him to create

both aesthetically

pleasing and easily implementable.

Currently working as

Product Designer

at Attix APAC.

Diana Lim

Product Manager

"He earned my highest recommendation and is someone who you can count on."

Anne Poggenpohl

Venture Builder

"Azri was able to articulate the problem to be solved, validate our minimum requirements, engage and deliver a solid UX solution."

Diana Lim

Head of Data & Analytics

"Azri was able to bridge the gap of technical and non-technical dialogue, which supported the stakeholders with their understanding of what would be built."

Diana Lim

Product Manager

"He earned my highest recommendation and is someone who you can count on."

Anne Poggenpohl

Venture Builder

"Azri was able to articulate the problem to be solved, validate our minimum requirements, engage and deliver a solid UX solution."

Diana Lim

Head of Data & Analytics

"Azri was able to bridge the gap of technical and non-technical dialogue, which supported the stakeholders with their understanding of what would be built."

Diana Lim

Product Manager

"He earned my highest recommendation and is someone who you can count on."

Anne Poggenpohl

Venture Builder

"Azri was able to articulate the problem to be solved, validate our minimum requirements, engage and deliver a solid UX solution."

Diana Lim

Head of Data & Analytics

"Azri was able to bridge the gap of technical and non-technical dialogue, which supported the stakeholders with their understanding of what would be built."

Skills

UX Design

UI Design

Product Design

Consulting

Design Systems

Front-End Development

Workshops

Design Sprint

Interaction Design

User Testing

Usability Testing

UX Research

Leadership

Mentoring

No-Code

+ More

Experience

Product Designer

Attix APAC

July 2024 - Present

Interaction Designer
Seconded to IRAS

Accenture

Jul 2022 - Dec 2023

UI/UX Designer
Seconded to UOB Digital Team

Aleph Labs

Mar 2021 - Jul 2022

UI/UX Designer

CuriousCore

Oct 2020 - Mar 2021

Frequently asked questions

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

Edit in Framer

Remix Project